GREAT OUTDOOR PROVISION CO.
The Company:
Great Outdoor Provision Co. was founded in 1972 by Tom Valone in Carrboro, North Carolina. The company has since grown into 9 stores in Virginia and North Carolina. The brand identity of Great Outdoor Provision Co. is community within the outdoors. They value outdoor adventure and community building. I have been fortunate enough to work at the Charlottesville, VA store for four years now.
The Project:
For this task we are trying to get away from the typical colors and logos of our company. I was inspired by vintage outdoor ads and photos. Below are the mood boards and first draft designs.
More coming soon!
MOOD BOARDS
MOOD BOARDS
MOOD BOARDS MOOD BOARDS
